Verified Plum Coupon & Offers (Verified on May 2026)

Plum Coupon Code & Discount Code Today — May 2026

Looking for a working Plum coupon code or Plum Goodness discount code? Reward Eagle verifies every active offer on plumgoodness.com daily at 9 AM IST. Plum is India's most credible 100% vegan beauty brand — founded 2013, PETA certified cruelty-free, EWG (Environmental Working Group) verified for ingredient safety, and one of the few Indian beauty brands with a published ingredient transparency policy. Apply the Reward Eagle Plum code at checkout for up to 40% OFF across skincare, haircare, body care, and makeup.

About Plum — India's #1 Vegan Beauty Brand

Plum was founded in 2013 by Shankar Prasad, a former Goldman Sachs and IIM Calcutta graduate, with a clear mission: build India's first mainstream 100% vegan beauty brand without compromising on efficacy. The name "Plum" comes from the plum fruit — a symbol of abundance and goodness — and reflects the brand's commitment to using ingredients that are good for the user and the planet simultaneously.

Every Plum product is: 100% vegan (zero animal-derived ingredients), PETA India certified cruelty-free, EWG (Environmental Working Group) verified for ingredient safety, free from parabens, SLS, mineral oil, and harmful additives, and manufactured in CGMP-certified facilities with published ingredient transparency. Plum was the first Indian beauty brand to receive EWG Verified certification — a US-based independent ingredient safety standard that fewer than 3% of beauty products worldwide meet.

Plum vs Mamaearth vs Dot & Key vs Minimalist — Honest Vegan Skincare Comparison 2026

These four brands are the most compared in India's clean beauty space. Here is the complete evidence-based guide:

Verdict: Plum is the only Indian beauty brand with brand-level 100% vegan certification (every single product, not just most). For buyers who require strict vegan certification: Plum is the correct choice with no alternative at this price range in India. For clinical actives at lower price: Minimalist. For widest offline availability: Mamaearth.

Plum Complete Product Guide — What to Buy 2026

Skincare — Plum's Strongest Category

• Plum 1% Niacinamide Serum with Rice Water (₹449): Plum's best-selling serum — 1% niacinamide plus rice water ferment for pore minimisation and brightening. Lower concentration than Minimalist's 10% Niacinamide — appropriate for beginners and sensitive skin that finds higher concentrations irritating. Rice water ferment provides additional brightening via kojic acid analogs.
• Plum Green Tea Pore Cleansing Face Wash (₹299): Most popular Plum product overall. Green tea extract (EGCG antioxidant) + salicylic acid for oily and acne-prone skin. Sulfate-free — does not strip the skin barrier like conventional SLS face washes. India's highest-rated vegan face wash for oily skin on Amazon India.
• Plum Grape Seed & Sea Buckthorn SPF 35 Sunscreen (₹449): PA+++ broad spectrum, matte finish for Indian humidity. Sea buckthorn provides antioxidant protection against UV-induced free radical damage. No white cast on Indian skin tones (tested on Fitzpatrick scale 4–6). Best Plum product for everyday SPF protection in Indian climate.
• Plum Bright Years Cell Renewal Serum (₹799): Plum's premium anti-ageing serum with retinol alternative (bakuchiol — plant-derived, suitable for pregnant women who cannot use conventional retinol), vitamin C, and hyaluronic acid. Bakuchiol delivers retinol-comparable results (Journal of Dermatology, 2019) without the irritation risk — ideal for sensitive and pregnancy-safe skincare.

Haircare — Sulphate-Free Range

• Plum Brioche Bounce Shampoo (₹449): Sulphate-free, vegan, for fine to medium hair. Proteins from plant sources (quinoa protein) strengthen hair shaft without the drying effect of SLS shampoos. Best for: coloured hair (sulphate-free extends colour longevity by 40–60% vs SLS shampoos), chemically treated hair, and users with sensitive scalp.
• Plum Green Tea Anti-Dandruff Shampoo (₹349): Green tea extract + zinc pyrithione (the clinical standard anti-dandruff active) in a sulphate-free base. Addresses dandruff (Malassezia yeast) while maintaining scalp moisture balance. Zinc pyrithione is the same active in Head & Shoulders — Plum's version adds antioxidant and anti-inflammatory support from green tea extract in a gentler SLS-free formula.

Body Care

• Plum BodyLovin' Vanilla Vibes Body Lotion (₹399): Plum's most popular body care product. Shea butter + vanilla extract — deeply moisturising for dry Indian skin post-monsoon and winter. Fragrance from natural vanilla extract (not synthetic fragrance, which is a common irritant in conventional body lotions). Absorbs without greasiness in Indian humidity.
• Plum BodyLovin' Shower Gels (₹299–₹349): Fruit extract variants (Hawaiian Rumble, Jammin' Jamaica, Puerto Plum). SLS-free, vegan, pH-balanced. The most affordable entry point into the Plum range — best for first-time buyers wanting to try the brand before committing to serums.

Makeup — Plum's Growing Category

Plum's makeup range is one of India's few 100% vegan makeup lines. Key products: Plum Matte In Heaven Liquid Lipstick (₹499 — 12-hour wear, 20 shades, transfer-proof), Plum POPxo Eyeshadow Palettes (₹599 — collaboration palettes with Indian influencer community), and Plum FLAWsome Compact (₹549 — buildable coverage foundation in Indian undertone shades). All makeup products are dermatologist tested and paraben-free.

Plum Sale — When Does It Happen?

The Plum sale (Vol: 1,900 monthly searches) is one of Plum's most searched queries — indicating strong intent to buy at a discount. Plum's annual sale calendar:

• Green Tuesday Sale (November): Plum's biggest annual sale — positioned alongside Black Friday but with a sustainability angle. Up to 50% OFF sitewide + special bundle deals. Subscribe to Plum newsletter for 24-hour early access before the sale goes public.
• Earth Day Sale (April 22): Eco-conscious brand-appropriate event — up to 40% OFF + exclusive sustainable packaging products.
• Women's Day Sale (March 8): Skincare and makeup combos at 30–40% OFF — Plum's biggest gifting sale event.
• End of Season Sale (January and July): Clearance on previous season stock at up to 50% OFF.
• App Flash Sales: Plum app (iOS and Android) runs 2–4 hour flash discounts — enable push notifications for alerts.

Plum Saving Tips

• Buy on plumgoodness.com vs Nykaa/Amazon: plumgoodness.com with Reward Eagle code is typically 10–15% cheaper than Nykaa and Amazon for the same product. Always compare before ordering.
• Subscription for daily-use products: Plum's subscribe-and-save offers 10–15% OFF on recurring orders of face washes, body lotions, and shampoos. Best for products used daily.
• Combos and kits: Plum's skin concern kits (Oily Skin Kit, Brightening Kit) are typically 20–25% cheaper than buying individual products. Best for first-time buyers building a routine.
• Newsletter code: Subscribe at plumgoodness.com before first order for an exclusive new-user discount not available publicly. Apply alongside Reward Eagle code for combined saving.

📦 Shipping, Cancellation & Returns

• Free shipping on orders above ₹599 | Delivery: 3–5 business days pan-India
• Cancellation: Cancel before dispatch via plumgoodness.com account → Order History → Cancel. Post-dispatch: refuse delivery to initiate return.
• Returns: 7 days from delivery for unopened products. Refund to original payment method within 5–7 business days.
• Support: care@plumgoodness.com | +91 8850 108 108

🔗 Related Clean Beauty Brands

1. Dot & Key coupon code — vegan-friendly skincare with premium textures and gift packaging; compare Dot & Key's skin barrier and hydration range vs Plum's certified-vegan skincare for clean beauty buyers
2. Nykaa coupon code — India's largest beauty platform stocking Plum's full range; compare Nykaa sale pricing vs plumgoodness.com with Reward Eagle code before every purchase — one is usually cheaper depending on active promotions
3. Mamaearth coupon code — natural and toxin-free personal care brand; compare Mamaearth's natural positioning vs Plum's 100% vegan EWG-verified approach for buyers deciding between the two leading Indian clean beauty brands